I'm not surprised that construction giant Dewalt have decided to enter the smartphone market. With the construction industry growing and the trends for 2016 mainly focusing on digital disruption of technology. We can see the Internet of Things (IoT) connecting the lighting in our offices, schools and cities with the use of smartphone technology. With the smartphone taking over clearly Dewalt spotted the need for a tougher phone. I think we will see a lot more companies expanding into different verticals.
Construction giant Dewalt has entered the smartphone market with a tough Android-powered handset designed for building industry workers. The £379 ($544) device is designed to survive a 2m drop on to concrete and can operate in temperatures ranging from -20C to 60C. Rival firm Caterpillar has already established itself as a brand in the physically tougher smartphone sector. The so-called "tough phone" market is flourishing, a retailer told the BBC. "Lots of people in the trade and construction industries, as well as outdoor sports enthusiasts, have realised that just having a thicker case isn't going to see them through," said James Booker, purchasing manager at UK firm Tuffphones.