Phi recently embarked on extensive and independent market research over the last two months, interviewing senior management from consultants, developers, architects, lighting designers and contractors. Using a framework of questions how Phi compare with Price, Quality, Product and Service. This helped to recognise their competitive advantages and continue to strive to offer value for money and a customer-centric service. 

On the price, Phi was seen as good value for the quality. With 99% of those surveyed stating they felt Phi's product range was innovative, efficient and provided value for money. All of those surveyed scored Phi with 100%, as they were seen to offer a reliable efficient service with excellent communication. 

By gaining this feedback, Phi continues to strive to offer the services their clients deserve. Phi would like to thank all of those who were kind enough to provide their time and help in acquiring this information.